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ADN de la marca: tu punto de partida El primero es el ADN de la marca. Antes de abrir Pinterest, necesitas tener claro quién eres: qué personalidad tiene tu marca, qué valores sostiene, qué arquetipo la representa mejor, a quién se dirige y qué emociones quiere despertar. https://images.squarespace-cdn.com/content/v1/638b84fcbfa1276b3205d937/a9c2bd72-3202-424c-b0c8-068923a291cf/kaboompics_remote-work-and-home-office-with-laptop-phone-and-camera-39008.jpg Beyond Notes - Cómo diseñar un moodboard de marca que no sea solo un collage bonito 2. El concepto creativo: el hilo conductor El segundo pilar es el concepto creativo, ese hilo conductor que da unidad a todo el tablero. Puede expresarse en una breve frase, como “minimalismo sensorial”, “elegancia relajada”, “tecnología cálida” o “artesanal contemporáneo”. 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Curaduría final: menos es más (mucho más) Por último, el cuarto pilar es la curaduría final. Un moodboard no es un cajón de sastre; es una síntesis. Funciona mucho mejor cuando contiene pocas imágenes muy bien elegidas que cuando está saturado. 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