SOCIAL MEDIA STRATEGY & BRANDING
A strategic process focused on defining how the brand should visually present itself and communicate across digital platforms.
This is not monthly management. It is the development of a clear and cohesive digital brand presence aligned with the overall identity and direction of the brand.
Brands don’t sell through design. They sell through the way they make people feel.
(THE COMPLETE PACKAGE FOR YOUR ONLINE PRESENCE)
01.
STRATEGY
Positioning & Content Planning
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• Brand Manifesto
• Audience Definition
• Content Pillars
• Content Strategy
• Messaging Framework
• CTA Framework
• Platform Strategy
02.
GUIDELINES
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• Brand Manifesto
• Audience Definition
• Content Pillars
• Content Strategy
• Messaging Framework
• CTA Framework
• Platform Strategy
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• Visual Identity for Social Media
• Photography Direction
• Art Direction
• AI Content Direction
• Moodboards
• Color Applications
• Visual References
03.
CREATIVE DIRECTION
Additional Support, Tailored to Your Needs
Guidance on how to apply your brand across content, social media, campaigns and communication, so every touchpoint feels aligned and intentional.
Brand Application Consulting
Ongoing Brand Management
Tailored monthly support to keep your brand consistent, elevated and evolving across its digital presence, creative direction and communication.
IT IS
ABOUT
VISUAL STORYTELLING
